Programs and Partners Our history: organising your content Consider whether your history could be included within another post (such as ‘who we are’) instead of having its own post. If you have a long, interesting and relevant history, you could use an FAQ listing with separate posts for each period in time. Content tips Your content should focus on aspects of your history that have direct relevance to your website visitors. This could include: Inspirational stories to encourage individuals or companies to support you. Recognition or awards that prompt trust in your organisation. Significant changes showing how you’ve grown (with the help of supporters?). History is only relevant for your website in terms of its relationship to what you do now. Encourage website visitors to help you create more history through a call-to-action asking for their support. To access the links above you will need to be registered on our support site.